Dale Carnegie once wrote about the six ways to make people like us. Of those six, AI has mastered five; the only one AI can’t do well (yet) is “smile”. Rob Brooks suggests that Carnegie’s rules will become “a quaint historic record” as machine learning develops its understanding of the human psyche, replaced by a sophisticated, truly algorithmic approach to making people like us. “…[M]achines will probably even figure out how to make us like them more than we like other people” Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
