Martin Boss figured out that one of the most important ways to grow your Twitter account was to engage with like-minded people. Twitter is primarily a social platform, rather than a content one. Content meant nothing if nobody was there to see it, and creating content didn’t earn you followers because tweets get buried all the time. He suggests hanging out in tweet replies and profiles of people you want to connect with in order to grow your Twitter fame. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
