How does a tabloid capture a wider audience? To attract millennials and Gen Z, The Star refocused its brand identity to be “fun, cheeky and irreverent” ー a playful publication that talked unabashedly about topics like catfishing and lockdown on live video feeds. They also took risks that could have alienated their core audience of middle-aged men, such as swapping out the nudity for swimwear and lingerie that seemed more popular with the younger audience.
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An artificial intelligence model built by Ishanu Chattopadhyay and his colleagues analysed crime data in Chicago from 2014 to 2016 and managed to predict future levels of crime down to the nearest 300 metres, a week before they actually happened. While extremely useful, this artificial intelligence has been shown to expose racial prejudice in law enforcement. Hopefully, as the study’s data and methodology have been made available for others to evaluate, these prejudices can be avoided in the next iteration. Read full article here