How Swedes Were Fooled By One Of The Biggest Scientific Bluffs Of Our Time.

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A psychological analysis of how Thomas Erikson fooled Sweden into believing his pseudoscientific “four-colour personality” theory—the idea that personalities can be divided into red, blue, yellow, and green archetypes. Dan Katz suggests that it may have gained popularity due to the “snowball effect,” wherein people jumped on the bandwagon because many of their friends discussed the book’s contents. Or, perhaps it was due to sunk costs, wherein those who “spent time reading it… don’t want to lose face by admitting that they got it wrong.” Read full article here

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