How Predictable Are We?

“They can predict our subconscious preferences that we are not aware of.” As more and more data is being harvested from consumers by AI, they get better at predicting the behaviour of different populations, which Steven Novella warns could have disastrous effects. More than the marketing potential this data can bring, he worries that this data will be used by politicians for “Toxic Populism” – the manipulation of large numbers of people into believing all sorts of conspiracy theories. Read full article here


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