How Netflix’s Choice Engine Drives Its Business

Netflix isn’t in the business of recommending you good shows but instead shows that will entertain you enough to keep you watching. It operates on the idea of maximising efficiency, not on being a comprehensive digital library or source of universal happiness; it licenses and produces content that caters to the most people for the cheapest cost. As a side effect, they don’t produce too much content on the level of “The Crown” and other great shows; it would be too expensive to justify. Read full article here


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