Ros Atkins’ videos are a prime example of content that goes against the principles of social media virality. He presents the facts of complex issues like the China-Taiwan tensions in a way that makes sense to those with little to no knowledge about the subject at hand. And he proves that impartiality doesn’t have to be boring either; his unapologetic exposure of dishonesty and corruption combined with the amount of “crunchy factual goodness” his videos contain regularly keeps his audience captive for five to ten minutes. Read full article here
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here