How I Became the Honest Broker

After a chance encounter in rural China, Ted Gioia discovered the philosophy of “The Honest Broker”. Honest Brokers were intermediaries people trusted because of their truthfulness in business deals. They worked without payment, instead opting to keep you as a contact for future deals. This philosophy of truthfulness and playing the long game was enough to inspire Gioia to reinvent himself after a career self-aggrandizing as a music critic. Read full article here


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