How Do You Make Meatless Meat Cool?

Share This Post

“The meatless meats of today are designed to not just look like things we know and like, but taste like them, too.” Koji Meats brand Prime Roots is one of the many meatless meat companies that relies on evoking a sense of familiarity when it comes to their design. Their black forest ham’s packaging invokes the imagery of old-fashioned delis with its simple, dark-green label, heavy use of clean sans-serif fonts, and a textbook-esque illustration of roots and koji mushrooms — the key ingredients of their meat. Read full article here

More To Explore


Electrical Muscle Stimulation Takes The Work Out Of Your Workouts

Growing stronger and losing weight without putting in the effort seems like a fairytale, right? Electrical muscle stimulation might make the dream come true. During EMS, a full-body suit sends out electric charges that stimulate your muscles as if you’ve actually worked out. Older people, in particular, are reaping the benefits. Since they can’t do traditional strength training anymore, EMS is a viable alternative that keeps them healthy and strong. Some evidence suggests that the benefits go beyond strength training; EMS seems to promote cell growth and slow down the ageing process! Read full article here


Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

Do You want to embrace intellectual freedom and join our premium users?


The occasional email full of conversation-worthy content