How Do You Make Meatless Meat Cool?

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“The meatless meats of today are designed to not just look like things we know and like, but taste like them, too.” Koji Meats brand Prime Roots is one of the many meatless meat companies that relies on evoking a sense of familiarity when it comes to their design. Their black forest ham’s packaging invokes the imagery of old-fashioned delis with its simple, dark-green label, heavy use of clean sans-serif fonts, and a textbook-esque illustration of roots and koji mushrooms — the key ingredients of their meat. Read full article here

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