It seems that a bulk of the work in selling sustainability to consumers is making them understand how buying their products actually makes a difference; companies must be brave enough to take on the burden of explaining how scientific advancements work to combat societal issues. And to do this, Richard Cope emphasises that they must use clear language and simple data presentations that also sell their company’s impact. “44% of UK consumers want labelling that shows a product’s environmental impact and 40% want this communicated in terms they can understand.” Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
