It seems that a bulk of the work in selling sustainability to consumers is making them understand how buying their products actually makes a difference; companies must be brave enough to take on the burden of explaining how scientific advancements work to combat societal issues. And to do this, Richard Cope emphasises that they must use clear language and simple data presentations that also sell their company’s impact. “44% of UK consumers want labelling that shows a product’s environmental impact and 40% want this communicated in terms they can understand.” Read full article here
