In early 2008, Tropicana lost 30 million USD in sales because they stopped relating to their customers. In January of that year, they unveiled a 35 million USD packaging redesign for Tropicana Pure Premium, their best seller. It put off their customers; they had replaced their iconic imagery of an orange with a straw with a generic glass of orange juice. When redesigning, brands should retain the design elements their customers associated most strongly with their product. Tropicana failed to do this, and ended up returning to their old packaging. Read full article here
Health
Electrical Muscle Stimulation Takes The Work Out Of Your Workouts
Growing stronger and losing weight without putting in the effort seems like a fairytale, right? Electrical muscle stimulation might make the dream come true. During EMS, a full-body suit sends out electric charges that stimulate your muscles as if you’ve actually worked out. Older people, in particular, are reaping the benefits. Since they can’t do traditional strength training anymore, EMS is a viable alternative that keeps them healthy and strong. Some evidence suggests that the benefits go beyond strength training; EMS seems to promote cell growth and slow down the ageing process! Read full article here
Merv
August 12, 2022
