How Can Data On Household Behaviours Help Us To Tackle Climate Change?

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Although people can be influenced to adopt a specific pro-environmental behaviour, this doesn’t necessarily mean they’ll adopt other ones on their own. Previous research conducted in the UK showed that people who started reusing shopping bags didn’t combine this with other small pro-environmental actions like switching off lights in unused rooms and turning off taps when brushing teeth. People were more likely to adopt behaviours with the least impact on decarbonisation because they involve the least effort and change to their standard routines. Read full article here

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Health

Electrical Muscle Stimulation Takes The Work Out Of Your Workouts

Growing stronger and losing weight without putting in the effort seems like a fairytale, right? Electrical muscle stimulation might make the dream come true. During EMS, a full-body suit sends out electric charges that stimulate your muscles as if you’ve actually worked out. Older people, in particular, are reaping the benefits. Since they can’t do traditional strength training anymore, EMS is a viable alternative that keeps them healthy and strong. Some evidence suggests that the benefits go beyond strength training; EMS seems to promote cell growth and slow down the ageing process! Read full article here

Business

Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

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