Did you know that “when it rains, it pours” was originally an advertising slogan? Before the 1900s, cooks regularly had trouble with salt. In humid weather, salt would clump together, needing to be smashed before you could use it. That’s why Morton Salt’s marketing for their new non-clumping salt referenced the rain. The Morton Salt Girl, with her umbrella and salt canister, paired with the slogan “when it rains, it pours” showed customers exactly what they needed to know—that their salt would pour freely even when it rained. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here