History Of The Morton Salt Girl: Who Is She? (Umbrella And All)

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Did you know that “when it rains, it pours” was originally an advertising slogan? Before the 1900s, cooks regularly had trouble with salt. In humid weather, salt would clump together, needing to be smashed before you could use it. That’s why Morton Salt’s marketing for their new non-clumping salt referenced the rain. The Morton Salt Girl, with her umbrella and salt canister, paired with the slogan “when it rains, it pours” showed customers exactly what they needed to know—that their salt would pour freely even when it rained. Read full article here

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