Hacking can mean “the creative reuse of tools for new and unexpected purposes”, which places it on the opposite end of marketing. Marketing, as Tom MacWright has observed, is the pigeonholing of general purpose products into specific niches to cater to specific people because people are more likely to buy it. For example, he could tweak a regular calendar app to add some yachting-specific words and profit off of yacht owners paying a premium for an “exclusive” service.
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Kai Cheng’s professor had a brilliant scheme. In his first lecture, he promised that each lecture would feature a “Lie of the Day”. But why? It made his students more attentive and analytical, poring over every detail of his lecture and making sense of why things were true. It was such a powerful teaching method that his students digested his most technical lectures quite easily because they tried so hard to catch his lie. The kicker? There was no lie in that first lecture; he had lied about that too! Read full article here