What do a motorcycle rider and a pianist have in common? Their hobbies are connected through one company! To be more specific, the Yamaha Motor Company is an offshoot of the Yamaha Corporation, one of the most competitive players in the piano industry. Yamaha Corporation started out manufacturing musical instruments but shifted gears (literally!) to manufacturing vehicles during World War II. After realising that their engineering team produced pretty darn good motorcycles, Yamaha Corporation diversified and founded the Yamaha Motor Company. Read full article here
Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here
Merv
January 23, 2023
