Guinness Records And Guinness Beer: 5 Companies You Never Realized Were Related

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What do a motorcycle rider and a pianist have in common? Their hobbies are connected through one company! To be more specific, the Yamaha Motor Company is an offshoot of the Yamaha Corporation, one of the most competitive players in the piano industry. Yamaha Corporation started out manufacturing musical instruments but shifted gears (literally!) to manufacturing vehicles during World War II. After realising that their engineering team produced pretty darn good motorcycles, Yamaha  Corporation diversified and founded the Yamaha Motor Company. Read full article here

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Show off that you’re a small company

This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here


Homeland Security Theater

The Department of Homeland Security believes aesthetics can help protect democracy from bots and other manipulators of information. However, despite their earnestness, the graphic novels produced by CISA lack the nuance to train citizens to be critical readers of the information they consume, leaving them vulnerable to disinformation. On the other hand, Lorenzetti’s “The Allegory of Good and Bad Government” is an example of an aesthetic encounter that successfully encourages us to fear security itself and develop our critical reading skills to help safeguard our democracy. Read full article here

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