Products seem to be perceived as more prestigious the more they’re spaced out. This effect is thought to be partly because a larger display requires more space; the bigger the space, the higher the rent, and thus the more prestigious the products; if their products weren’t high quality, then the store would have fewer sales and be unable to afford the rent. One study demonstrated that “people rated the same chocolate 10.3% tastier when free samples of it were displayed on a table that was 30-inch rather than 18-inch deep.” Read full article here
Science
‘Ghostly’ neutrinos provide new path to study protons
In groundbreaking research, an international collaboration of scientists from the University of Rochester have used a beam of neutrinos to measure the size and shape of the protons that make up the nuclei of atoms. This feat, once thought impossible, provides scientists with a new way of looking at the small components of an atom’s nucleus and opens up a wealth of new information about the structure of an atom’s nucleus and the dynamics of the forces that affect neutrino interactions. The researchers solved the challenge of harnessing neutrinos in large numbers by using a neutrino detector containing a target of both hydrogen and carbon atoms, and over nine years of data collection at Fermilab’s accelerator. Read full article here