Intangible assets — assets without a physical form, such as data — may be crucial for the economy’s post-pandemic rebound. Researchers from McKinsey have discovered that the companies that grew the most during the pandemic invested in intangible assets nearly thrice that of other companies. They warn, however, that investing in intangibles is not enough; what sets these top growers apart is their proactive use of these assets, such as using data to personalize their customers’ experiences.
Read full article here
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here