Getting tangible about intangibles: The future of growth and productivity?

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Intangible assets — assets without a physical form, such as data — may be crucial for the economy’s post-pandemic rebound. Researchers from McKinsey have discovered that the companies that grew the most during the pandemic invested in intangible assets nearly thrice that of other companies. They warn, however, that investing in intangibles is not enough; what sets these top growers apart is their proactive use of these assets, such as using data to personalize their customers’ experiences.
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