Gen Z Craves Quality News (But Most Media Is Boring)

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“Young people want quality news content, they are crying out for more information, but they find the current offering boring[.]” Having grown up with social media, which emphasises personality more than anything else, many from Gen Z find the formality of traditional news broadcasting quite unappealing. Need to Know is a new outlet exclusively operating on social media that aims to inform young people about current events in a palatable format, using bright colours, flashing lights, and banners to highlight important information in its short-form news clips. Read full article here

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Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

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