Friends At First Sniff: People Drawn To Others Who Smell Like Them

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Birds of the same feather flock together; do people with the same scent get along swell? It looks like we click with people who smell like us! In a test called the Mirror Game, scientists had 17 strangers stand near each other and mimic each other’s movements silently, and then asked if they clicked with the stranger they had just played the game with. 77% of those who said they clicked with each other had similar odours, meaning they clicked based on nothing more than how the other person smelled. Read full article here

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How Google Can Earn Our Trust

Google and YouTube’s enthusiasm for podcasting has cooled off in recent times. Bryan Barletta, speaking at Frequency’s CEO Pete Jimison’s event, will discuss how podcast networks can automate their vetting process in order to gain speed, efficiency, and scale their network. Despite holding fourth place in podcast downloads, Google Podcasts lacks any way to generate revenue, and Google is pushing for podcasters to upload content directly to YouTube instead. This one-sided relationship does not benefit the podcast industry, and new features such as RSS ingestion, measurement, and audio ads are needed for YouTube Podcasts to be beneficial to both sides. Read full article here

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