Elon Musk: The High-Stakes Gambler Of Technological Capitalism

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Most associated with economist Joseph Schumpeter, creative destruction is the idea that “disruptive” innovations arise from the introduction of ideas that shake up the status quo. Elon Musk and the companies seem to be disruptive innovations that partake in this creative destruction. For example, Tesla rattled the giant car companies of Detroit that were slow to switch to electric and self-driving vehicles, while Solar City aims to dominate the fossil fuel industry by providing widespread access to solar energy. Read full article here

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Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

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