Don’t Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech

“Alegria” — from the Spanish word meaning “joy” — is the style of illustration, featuring gangly limbs and multi-coloured skin, that tech companies are known to use. At its core, everything in the style is engineered to be as inclusive as possible and to fill us with a sense of connection; “[t]he style appears to serve as the illustrative arm of an intentional deployment of cheerful minimalism to mask the insidiousness of multinational tech corporations with friendliness and approachability.” Read full article here


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