Does Podcasting have an Ad Frequency Problem?

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Do you notice the same ads appearing on your screen? Some people have raised the idea of “frequency capping”, or limiting the number of ads shown over a set period of time. A study by Podscribe revealed that many of their podcast episodes featured the same ads placed multiple times. Although industry experts claim that ad frequency isn’t a problem thus far, they suggest formulating standard advertising schedules before this issue gets out of control. Read full article here

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