Do Blurbs Actually Work?

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“Maybe [blurbs] aren’t an objective measure of quality, but they’re actually a pretty good measure of a book’s milieu.” Blurbs are one of the tools that publishers use both to winnow the ever-growing tidal wave of books aiming to be published and to “position” a new book. Blurbs help publishers figure out what a book’s audience is without reading it and if it’s worth publishing, because other prominent authors that have written the blurbs already did that work for them. Read full article here

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Show off that you’re a small company

This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here


Homeland Security Theater

The Department of Homeland Security believes aesthetics can help protect democracy from bots and other manipulators of information. However, despite their earnestness, the graphic novels produced by CISA lack the nuance to train citizens to be critical readers of the information they consume, leaving them vulnerable to disinformation. On the other hand, Lorenzetti’s “The Allegory of Good and Bad Government” is an example of an aesthetic encounter that successfully encourages us to fear security itself and develop our critical reading skills to help safeguard our democracy. Read full article here

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