Debunking Podcast Myths

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As a form of advertising, podcasts have been shown to be more compelling than television. Nonetheless, several podcasting myths must be dispelled to fully comprehend the medium’s value. Five segments of the podcast ‘The X Fronts’ focused on these myths, including the myth that host-read adverts cannot be inserted dynamically. “Dynamic Ad Insertion… allows for the episode and the ads to be uploaded separately”; “the right ad can be inserted into the right episode… along with providing actual targeting, better analytics, and campaign management features like pacing.” Read full article here

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