Could Romania Be Europe’S Next Wine Destination?

Romania has some of the oldest known winemaking traditions, as well as claims to wine-fame: legend has it that Dionysus, the god of wine, was born there. However, during communist rule, much of its potential was squandered. New plans are being implemented to attract wine-loving visitors through the construction of state-of-the-art wineries. The wineries’ primary marketing strategy has been to piggyback wine tourism on national news events. In contrast, some of the more creative wineries have used the Romanian stories of vampires to draw the more left of field wine tasters. Read full article here


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