Companies are increasingly tracking eye movements — but is it ethical?

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Meta is keeping an eye on your eyes, and we have to keep an eye on them as well. Apart from content creators using eye tracking software as a challenge to avoid looking at butts, different companies including Facebook’s parent Meta have been using this technology in their latest releases in augmented reality (AR). What started as a way to have fun is now used in targeted advertising. But in terms of regulation, only self-regulation exists, which raises questions over privacy and the lack of external regulators. Read full article here

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