Celebrity Tequilas

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Many celebrities have either represented tequila brands or launched one themselves. But why? It seems like they’ve found a trick: the tequilas that they promote are sweetened with 100% pure blue agave, which makes them taste way better than entry-level mixtos. One of the celebrities that have launched their own brands is Dwayne “The Rock” Johnson. While the actor-wrestler’s brand Teremana Añejo seemed like an overnight success, it actually took a while to launch; Johnson studied how to make high-quality tequila for a decade before he launched the brand. Read full article here

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