Many celebrities have either represented tequila brands or launched one themselves. But why? It seems like they’ve found a trick: the tequilas that they promote are sweetened with 100% pure blue agave, which makes them taste way better than entry-level mixtos. One of the celebrities that have launched their own brands is Dwayne “The Rock” Johnson. While the actor-wrestler’s brand Teremana Añejo seemed like an overnight success, it actually took a while to launch; Johnson studied how to make high-quality tequila for a decade before he launched the brand. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
