Can Bach Make You Buy More Stuff?

Although not many people recognize specific classical pieces, classical music may make people more receptive to commercials that use them. Classical music often carries an air of sophistication, which may influence an audience to think of a brand as more trustworthy. However, its use may have the opposite effect on fans of the genre; because of its status as a “high art” divorced from consumerism, classical music may repel music aficionados from the brands that use them in commercials. Read full article here


The occasional email full of conversation-worthy content