Using reverse logic, or doing the opposite thing that’s expected to achieve a goal, could be more effective in getting our desired outcome. Tim Harford gives the example of the gas guzzler. If you drive very little, perhaps you should consider getting a gas-hungry car instead of a new electric car. The logic behind it is that the gas guzzler would do less damage in the hands of someone who drives only 1,000 miles a year compared to someone who drives 10,000 miles a year. Read full article here
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here