Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here
Science
‘Ghostly’ neutrinos provide new path to study protons
In groundbreaking research, an international collaboration of scientists from the University of Rochester have used a beam of neutrinos to measure the size and shape of the protons that make up the nuclei of atoms. This feat, once thought impossible, provides scientists with a new way of looking at the small components of an atom’s nucleus and opens up a wealth of new information about the structure of an atom’s nucleus and the dynamics of the forces that affect neutrino interactions. The researchers solved the challenge of harnessing neutrinos in large numbers by using a neutrino detector containing a target of both hydrogen and carbon atoms, and over nine years of data collection at Fermilab’s accelerator. Read full article here
Merv
March 25, 2023
