You may have seen a horrifying headline recently: “Scots team’s research finds Atlantic plankton all but wiped out in catastrophic loss of life.” Marine ecosystem collapse seems a horrifying reality…except the study the article is based on hasn’t been peer-reviewed yet. Experts from the Continuous Plankton Recorder Survey think it’s a bold claim, especially from someone relatively unknown. Their distrust in the study is also fuelled by the vagueness of its parameters, like the strength of the microscope used, which is quite important when observing microscopic organisms. Read full article here
Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here
Merv
January 23, 2023
