Rebrands are tricky to pull off. Some people may have an attachment to a logo and be turned off from the rebrand. Other times, it just looks plain awkward. Take Baskin-Robbins’ recent redesign. They wanted to look mature while keeping their playful and iconic ‘31’. The ‘31’ is still pink, but it looks off with their new retro-inspired slab-serif font. If Baskin-Robbins is adamant about keeping their familiar ‘31’ in their rebrand, Ernie Smith suggests that they use a wider slab font where the ‘31’ actually looks like a ‘31’. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
