Rebrands are tricky to pull off. Some people may have an attachment to a logo and be turned off from the rebrand. Other times, it just looks plain awkward. Take Baskin-Robbins’ recent redesign. They wanted to look mature while keeping their playful and iconic ‘31’. The ‘31’ is still pink, but it looks off with their new retro-inspired slab-serif font. If Baskin-Robbins is adamant about keeping their familiar ‘31’ in their rebrand, Ernie Smith suggests that they use a wider slab font where the ‘31’ actually looks like a ‘31’. Read full article here
Societal Issues
AI Predicts Crime A Week In Advance With 90 Per Cent Accuracy
An artificial intelligence model built by Ishanu Chattopadhyay and his colleagues analysed crime data in Chicago from 2014 to 2016 and managed to predict future levels of crime down to the nearest 300 metres, a week before they actually happened. While extremely useful, this artificial intelligence has been shown to expose racial prejudice in law enforcement. Hopefully, as the study’s data and methodology have been made available for others to evaluate, these prejudices can be avoided in the next iteration. Read full article here
Merv
August 15, 2022
