Avoid The Cookie Cutter

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For Ernie Smith, the creative industry gets dampened whenever we look just at the industry’s cream of the crop. The more we want to emulate the success of exceptional creators, the more we end up copying exactly what they do, which brings the overall creativity of the industry down. Smith says we should look at those mid-tier creators who have found sustainability in their work and see how their focus on telling their stories in their own way made them moderately successful. Read full article here

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The Curious Case of the Ancient Brain

In 2008, archaeologists examining the University of York discovered something strange: the decapitated head of an Iron Age man and his very shrivelled but very much intact brain. How a centuries-old brain was preserved is still unknown, but research suggests that it could have been because of brain diseases like dementia. The Yorkshire man’s brain’s proteins were bunched up together, much like how dementia causes brain proteins to bunch up into plaques. This bunching up, or aggregation, could continue even after death, turning regions of the brain into hard masses. Read full article here

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How Are Businesses Responding to Climate Risk?

Overwhelmingly, businesses believe that climate change poses a significant risk involving changes in regulations and consumer demand. However, the majority of them don’t have a formal climate mitigation plan set in place; instead, they’re focusing on stand-alone actions. Some of these include using more energy-efficient equipment, reducing waste and water consumption, and developing more sustainable products. While these actions do help, they’re using them to hit corporate social responsibility goals, not genuinely in the interest of mitigating climate change on a larger scale. Read full article here

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