Are soaps in danger of extinction?

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The soap opera is on the brink of extinction. Soaps are struggling to connect with young viewers, and without a new generation of viewers tuning into soaps, it’s hard to see how they can survive in the long term. According to TV journalist Scott Bryan, a rise in “individual viewing” is a huge factor in losing viewers. “This means that there is less of a tradition in terms of parents watching a soap opera with their kids and passing that on to them,” Bryan explains. Read full article here

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