Altering product placement to create a healthier layout in supermarkets

It seems that the product layout of supermarkets does influence our purchases. A novel study conducted over six months found that women buy more fresh fruits and vegetables when placed near supermarkets’ entrances. While there had been similar studies already, this research utilised two interventions simultaneously; their respondents ended up buying more healthy food than in other studies, suggesting it’s not enough to display healthy food at entrances but also that stores must stop placing junk food in prominent areas. Read full article here


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