A Guide to Valentine’s Day and White Day in Japan: Obligatory Chocolate and Other Traditions of Love

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Traditions often change when brought over to a different country, sometimes to fit the local culture, other times due to misunderstanding. A combination of both is how Valentine’s Day in Japan morphed into a holiday where women give chocolates both out of genuine affection and out of obligation. Its unique culture of reciprocal gifting also spawned a whole different holiday where men return the favor threefold. Read full article here

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