The advertisers of the 1950s changed people’s consumption habits forever when they used television to rebrand upper-class luxuries into everyone’s necessities. With a constant barrage of advertising that even the illiterate could understand — and perhaps, was more effective due to the use of visuals — “dangling the products before non-upper-class people as status symbols of a higher class”, the demand for material goods skyrocketed as people sought to move up the social ladder.
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Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here