A Brief History of Consumer Culture

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The advertisers of the 1950s changed people’s consumption habits forever when they used television to rebrand upper-class luxuries into everyone’s necessities. With a constant barrage of advertising that even the illiterate could understand — and perhaps, was more effective due to the use of visuals — “dangling the products before non-upper-class people as status symbols of a higher class”, the demand for material goods skyrocketed as people sought to move up the social ladder.
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