The advertisers of the 1950s changed people’s consumption habits forever when they used television to rebrand upper-class luxuries into everyone’s necessities. With a constant barrage of advertising that even the illiterate could understand — and perhaps, was more effective due to the use of visuals — “dangling the products before non-upper-class people as status symbols of a higher class”, the demand for material goods skyrocketed as people sought to move up the social ladder.
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Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here
Merv
January 23, 2023
