A Brief History of Consumer Culture

Share This Post

The advertisers of the 1950s changed people’s consumption habits forever when they used television to rebrand upper-class luxuries into everyone’s necessities. With a constant barrage of advertising that even the illiterate could understand — and perhaps, was more effective due to the use of visuals — “dangling the products before non-upper-class people as status symbols of a higher class”, the demand for material goods skyrocketed as people sought to move up the social ladder.
Read full article here

More To Explore

Economics

Show off that you’re a small company

This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here

Technology

Homeland Security Theater

The Department of Homeland Security believes aesthetics can help protect democracy from bots and other manipulators of information. However, despite their earnestness, the graphic novels produced by CISA lack the nuance to train citizens to be critical readers of the information they consume, leaving them vulnerable to disinformation. On the other hand, Lorenzetti’s “The Allegory of Good and Bad Government” is an example of an aesthetic encounter that successfully encourages us to fear security itself and develop our critical reading skills to help safeguard our democracy. Read full article here

Do You want to embrace intellectual freedom and join our premium users?

FASCINATING READS, SUMMARISED

The occasional email full of conversation-worthy content