The advertisers of the 1950s changed people’s consumption habits forever when they used television to rebrand upper-class luxuries into everyone’s necessities. With a constant barrage of advertising that even the illiterate could understand — and perhaps, was more effective due to the use of visuals — “dangling the products before non-upper-class people as status symbols of a higher class”, the demand for material goods skyrocketed as people sought to move up the social ladder.
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Kai Cheng’s professor had a brilliant scheme. In his first lecture, he promised that each lecture would feature a “Lie of the Day”. But why? It made his students more attentive and analytical, poring over every detail of his lecture and making sense of why things were true. It was such a powerful teaching method that his students digested his most technical lectures quite easily because they tried so hard to catch his lie. The kicker? There was no lie in that first lecture; he had lied about that too! Read full article here